The Imperial Sugar plant outside Savannah, known for its Dixie Crystals brand, was destroyed in a fire fueled by sugar dust that burned for a week.

WSJ: Imperial Sugar to Pay Fines in Deadly Georgia Explosion Case

There's a lot of smoke and dust now, and fire.

CNN: Savidge

It hired a publicist who arranged a book tour, then an unusual promotional tool, and it gave the book a dust jacket that was the color of a fire truck.

NEWYORKER: Books as Bombs

We're in a burned-out area of Yellowstone National Park, miles from any road, surrounded by hundreds of acres of fire-blackened lodgepole pines, the hooves of our 17-animal pack train kicking up dust.

FORBES: Magazine Article