Building up to the jump, CNN was doing a fine job showing the live feed and doing some peppy narration.

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Tiny particles of rock ground fine by the glaciers that feed it turn the water milky and give it this astonishing, alien colour.

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Yahoo said it has developed more sophisticated formulas to determine which topics are most likely to appeal to different people so the news feed can be fine-tuned to cater to different tastes.

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Plus, the analysis allows you to feed back into the planning process so you can tweak campaigns, fine-tune customer lifecycle information and move forward with confidence.

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