The point is that risky bets are fine if the cost of making them is low enough.
Hitting up uninsured depositors for a big contribution to the bailout cost is a fine example of risks properly being assigned to risk-takers, we hear.
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The survey, conducted by ICM, showed 43% of parents believed the cost of a fine was outweighed by the savings made by booking an off-peak holiday.
Financial penalties are considered ineffective, since companies can simply pay a fine and then pass the cost on to their customers in the form of higher prices, with little impact on corporate behaviour.
Put more simply, the fine is much less than the cost of an insurance policy for the overwhelming majority of Americans.
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It has demonstrated that it understands the technical challenges and seems better able to drill these ultra deep wells at lower cost and with a fine safety profile than the major oil companies can.
Everyone supplying electricity to end users must purchase some amount of that higher cost power: or pay a fine (by way of purchasing a renewables certificate) for not doing so.
And while these companies constantly ramp up, to bring the cost down they can only see one fine silverlining on the horizon: Less money at every new versions.
He didn't shy from using the words "sorry" and "deeply ashamed" when we discussed the mis-selling scandal that has cost SSE dear, in a record fine and moreso in its reputation.
Mr Macduff said the fine given "in no way" summed up the cost of the four men's lives but reflected deficiencies in record-keeping and information given to fire crews at the time.
Still, we're sure the standard will find a way to operate just fine, but unless a bidding war breaks out and the cost for mobile TV plummets due to all this competition, we're not really sure all these like-minded options are entirely necessary.
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But as we learned in the disastrous HMO experiment of the 1990s, there is a fine line between managing care (a very good thing) and cost-cutting.
They are also diehards who believe in a low-cost, passive indexing approach to investing, and that is fine with me.
Given the cost of insurance, many employers will quit offering coverage and pay the fine instead.
Bergamasco is a fine open-side with 69 caps to his name but his inexperience at number nine cost his side a try within two minutes of the kick-off.
Those firms that already offer health coverage to their workers will face the choice of eating the cost of higher premiums, or dropping coverage for their employees and paying the fine.
But one lapse of concentration almost cost the visitors when an unmarked Roberts headed through a crowd of players and it took another fine stop from Given to keep his side in front.
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Consumer Focus said the government had to "walk a fine line" between securing the UK's energy supply and meeting carbon reduction targets, and keeping the cost to consumers down.
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