Mrs Jackson said Joan has been checked over by a vet and is fine apart from her breathing being "a little heavy" because of bruising on her ribs from the birth.

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However, apart from fine words and a joint peacekeeping battalion, there is little to show for it.

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The long, plastic-shelled body did a fine job of standing apart from the push toward all-screen slates that has gripped the vast majority of the industry over the past several years.

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In the end, it's about setting the brand apart from the "healthy and very fine competition out there, " Boden says.

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