Plus, the analysis allows you to feed back into the planning process so you can tweak campaigns, fine-tune customer lifecycle information and move forward with confidence.

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He needed all he could get, all the help he could get, and he found himself relying on his own people - which is fine if that's enough - but after all, there is this huge bureaucracy doing intelligence analysis in Washington, and he expected it to produce something, and it was very frustrating to him that it did not.

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