His remit spread to the Twenty20 Cup, in finding new sponsorship in the shape of Totesport for the Sunday League and even in upgrading the ECB's website.

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Players are presented with a protein and given the task of finding its most energy-efficient shape by fiddling with its structure.

ECONOMIST: What video-game technology can do in the real world

Finding customers that can see past the constraints of today and imagine the possibilities was invaluable because they help us shape the product, and they also empower our team to keep our aspirations set high.

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