It will require them finding a niche and purpose in the marketplace.

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The biggest challenge facing the new chairman is finding a global niche for Hyundai amidst a worldwide glut of production capability, which is a major motivator for high-profile mergers in the industry.

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Finding a way to shrink your bookings at this pace in a rapidly growing market niche is a compelling feat.

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Before finding his niche in Middle Eastern detective thrillers, Sussman made his first foray into novel writing down quite a different path.

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