First, a business must claim their online business listing and determine if they have a findable and tagable location.

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Blogs, for example, are fast and simple to create, easily findable via RSS, and can promote ongoing conversations with readers.

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Finally, contact information was only available when readily findable and scrapeable from the blog or website, which seemed to be less than half the time.

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And it is becoming increasingly findable on the search engines.

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Because so much information is free and quickly findable online, the Internet itself is probably doing more to create a level playing field than anything the SEC might add.

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At the same time, users will likely benefit by getting access to quality information that can actually enhance their travels and lifestyle in a way that is not readily available anyplace else, at least not so easily findable and at this level of density.

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