The first step to building your personal brand is to find your focus.

FORBES: Lead with Your Strengths and Build Your Personal Brand Online

In my upcoming book, 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, I explore ways to know, sustain, and protect our focus as we cut through the noise to get our most important priorities accomplished.

FORBES: Flexing Your "No Thanks" Muscle

You will effectively find your niche and area of focus to be unmatched.

FORBES: Blogger Exposes Sexual Abuse in Orthodox Jewish Community

The key is to find your own natural rhythm-balancing intense focus and concentrated work with reflection and receptivity.

FORBES: Investing Lessons From Da Vinci And Edison

And so, in terms of your focus on environment, did you find yourself approaching it, you know, from that - you know, almost like a logical storytelling kind of approach or did you really feel an emotion and, you know, it's what's driving you to want to do more about the environment?

NPR: Rocky Mountain Activist Carole King