"It's a huge advantage if you can find the right partners, like we have, " he says.

BBC: Building sporting dreams in India

You'll find Gaming Partners chips everywhere from the new Hooters Casino Hotel in Vegas to Steve Wynn's new gambling palace in Macau.

FORBES: Magazine Article

Networking: Collaborate with like-minded leaders and find potential partners who can help you take your business to the next level.

FORBES: Money for Entrepreneurs, No Strings Attached

But, if you talk to companies that have gone through the process of becoming SAP partners in order to resell SAP products or to allow SAP to sell their products, you find two complaints.

FORBES: How SAP is Betting Its Growth on Partnerships