By rethinking its playscript, the company was able to monetize its technical advantage, create new links to customers and find a profitable, future-proof niche in a fast-moving, unforgiving environment.

FORBES

Market place competition requires organizations to find the largest base of growing, profitable customers.

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Playing it safe buys you more time to prove your market, identify your most profitable customers and how to find them, and ensure you are generating profit on (most?) transactions.

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