Being able to find a business by name rather than having to look up its address is the physical-world equivalent of typing in a domain name versus having to remember an IP address.

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Those who find themselves in demand by name designers and the editors of Vogue may or may not ever snag the brass ring--a multiyear (two to five years) contract with a clothing or cosmetics company.

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That way, if a clerk in Omaha entered a criminal's name incorrectly into the computer, police in Tulsa could still find him by other characteristics, such as his appearance or M.

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That way, if a clerk in Omaha, Nebraska, entered a criminal's name incorrectly into the computer, police in Tulsa could still find him by other characteristics, such as his appearance or modus operandi.

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And in March, Goldman Sachs woke up one day in March to find its name and reputation seriously damaged on the Op-Ed page of the New York Times by a former employee.

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