Tipping is quite common according to the data, says Stephen Christophe, associate professor of finance at George Mason, who is to present his findings at the Financial Management Association's European conference in Prague on Thursday.

FORBES: Magazine Article

Data is drawn from over 100, 000 finance-related, social media articles and comments per day.

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The technology behind responsible for creating massive amounts of individualized sports content is equally transferable to other traditionally data driven fields such as finance and real estate.

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As I have written more than a few times in the past, data is pretty boring, but it is at the core of finance and all measurements, from customer profitability in retail banking to risk management in global institutions.

FORBES: Update on the Dodd-Frank Data Developments Like LEI from EDM Council

Mint, owned by Quicken, is PageOnce's largest rival, with the same type of personal finance management and data security.

BBC: Tracking travel rewards

Shyam Sunder, a professor of accounting, economics and finance at the Yale School of Management, is one of the few academics lucky enough to secure data from a tech company's servers and hard drives.

CNN: Technology - Scholars begin autopsy of dot-com era

For example, a finance manager is the most qualified person to define policies around storage of financial information based on criticality of the data.

FORBES: Written by Kevin Cunningham