The Flancmans' company, apparently the largest company that makes paper from elephant dung--yes, they have competition--is finally starting to takeoff after a rough start.
The two will face off when they are finally available, each sporting its own unique take on what kind of user interface people will use (voice control and a small touchscreen or augmented reality).
Joseph Kosinski's direction is just intriguing enough to leave you hoping that when Sam finally locates his father amid all those irradiated bytes and bits, the story will really takeoff.