Finally, it is true that both statements can be true at times: it depends where on the curve you are.

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It might look a statement of the obvious - but it signals that the social network is finally emerging from its state of denial about the true value of "likes", which have been presented as a valuable currency to advertisers.

BBC: Facebook acts on fake ��likes��

This is an important factor because, if the rumors are true, it seems that Apple might finally be willing to waver on quality.

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