Jewell was at Bradford when a win against Liverpool on the Premiership's final day ensured survival in 2000 - and he clearly remembered his rallying speech as his Wigan side battled as if their lives, not just top-flight status, depended on it.
The Addicks needed to win to have any chance of survival going into their final game of the season at Liverpool.
Mr Williams said he stumbled across the image in a book or magazine while researching the subject of survival at the beginning of his final school year.
It's a final slog to cap an already brutal season, and survival of it is required to reach college football's pinnacle.
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To stand any chance of survival, they must beat champions Durham when their final fixture commences at Chelmsford on Tuesday week (7-10 September).
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The vaccine showed a trend towards higher survival in its initial trial, is now in a final stage trial in 1300 patients with inoperable lung cancer.
Also pulling down the cumulative total was the female-skewing, ratings-light CW, which failed to gain traction with newcomers Melrose Place and the season's first casualty, The Beautiful Life (TBL barely broke the 1 million mark with its second and final episode.) "The prognosis for that network's survival at this point is probably doubtful, " opines Creutz.
Survival is very much in the Bears' own hands, however, with both their final two games against fellow strugglers.
BBC: Darren Maddy half-century helps Warwickshire beat Essex
The Welsh side travelled to Newcastle for their Amlin quarter-final, where they blew away a Falcons side who were more concerned with a fight for Premiership survival.
But former Scotland flanker Smith is well aware that survival in National One is much more of a priority for the club than their first big final for 27 years.
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