Fusion may be confusion for the market: Contacts tell us that Fusion may be freezing Oracle out of the final stages of some apps deals as customers resist buying the old product but are not convinced the new Fusion suite is ready for prime time.
Anheuser-Busch's Super Bowl ad scramble started in earnest in early December when three Chicago agencies--Omnicom's DDB Worldwide, the Leap Partnership and Fusion IdeaLab--pitched final storyboards.