This was proven the moment the company released Final Cut Pro X, a dummied down sequel to its professional video editing software.

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During our call to discuss Final Cut Pro X earlier this week, an Apple product manager boasted about the product's low price, media management, and ground-up redesign.

ENGADGET: Apple product managers respond to Final Cut Pro X criticism

All models work with iMovie and Final Cut Pro X.

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Final Cut Pro X has an interface similar to iMovie and includes people detection, the ability to skim a clip by moving a mouse over it, and auto image stabilization.

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Additionally, volume licensing for orders of 20 or more will be available "soon, " while an update this summer will allow you to use metadata tags to categorize audio tracks by type and then export them from Final Cut Pro X.

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When all is said and done, you will have spent several hundred dollars and waited several months (if not years) to get a downloadable version of Final Cut Pro X that vaguely resembles the older software you purchased several years ago.

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Though Apple took to the pages of The New York Times last week to respond to a chorus of criticism about Final Cut Pro X, it's clear the company is going to have to go a little further in assuaging videographers who were alarmed to learn that the built-from-the-ground-up software omits certain key features found in Final Cut Pro 7.

ENGADGET: Apple posts Final Cut Pro X FAQ following backlash, promises multicamera support and other updates