Apple has video editing and post production tools, including Final Cut Pro, Garage Band, Logic Studios, Motion, Soundtrack Pro and Color.
Apple made its original foray into digital video in April 1999 when it first released its digital editing software Final Cut Pro.
This was proven the moment the company released Final Cut Pro X, a dummied down sequel to its professional video editing software.
"It's staggering how many people we see switching to Final Cut Pro, " says David Tecson , president of the TV and film post-production house EdgeWorx .
The company won't say whether it intends to roll up the Nothing Real products into Final Cut Pro or to release them separately for Apple's MacIntosh platform.
During our call to discuss Final Cut Pro X earlier this week, an Apple product manager boasted about the product's low price, media management, and ground-up redesign.
ENGADGET: Apple product managers respond to Final Cut Pro X criticism
All models work with iMovie and Final Cut Pro X.
ENGADGET: JVC launches Procision slow-mo HD camcorder, refreshed Everio line at CES
Agarwal worked on Final Cut Pro between 2002 and 2008.
FORBES: Former Final Cut Pro Developer: No, Apple Doesn't Care About Pros
Final Cut Pro X has an interface similar to iMovie and includes people detection, the ability to skim a clip by moving a mouse over it, and auto image stabilization.
Additionally, volume licensing for orders of 20 or more will be available "soon, " while an update this summer will allow you to use metadata tags to categorize audio tracks by type and then export them from Final Cut Pro X.
When all is said and done, you will have spent several hundred dollars and waited several months (if not years) to get a downloadable version of Final Cut Pro X that vaguely resembles the older software you purchased several years ago.
The new Final Cut has received nothing but complaints, partially because of its odd control scheme (FCPX is closer to iMovie than the original Final Cut), but mostly because it removed several features from the last iteration, Final Cut Pro 7.
And speed is what this machine needs for applications like Adobe 's (nasdaq: ADBE - news - people ) Photoshop and Apple's (nasdaq: AAPL - news - people ) own Final Cut Pro for editing video.
Dominating this mid-tier, software-only realm is the Adobe (nasdaq: ADBE - news - people ) digital editing application Premier, which has recently seen its market share dip from 55% to 53%, while Apple's Final Cut Pro has already cornered 30% of those sales.
Though Apple took to the pages of The New York Times last week to respond to a chorus of criticism about Final Cut Pro X, it's clear the company is going to have to go a little further in assuaging videographers who were alarmed to learn that the built-from-the-ground-up software omits certain key features found in Final Cut Pro 7.
The Veep handled his scene like a pro, even ad-libbing a response to a crazy Leslie retort that wound up in the final cut of the episode.
CNN: Vice President Joe Biden to guest on 'Parks and Recreation'
应用推荐