After all a newspaper with limited area by design becomes a filter for our attention.

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Doshi has recruited engineers from Miami and Atlanta for his venture, but he got some key technology nearby: To perfect the design of a filter, he got computational engineers at the SimCenter at the University of Tennessee at Chattanooga to model thousands of air- and liquid-flow variables.

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Their homes look like pages out of interior design magazines, their thoughts processed through the filter of too much money and not enough reality.

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