Last year Consumer Reports, a trade magazine, rated its filter coffee more highly than that offered by Starbucks.

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While the casual camper may be happy with instant coffee, the Flash Java Kit includes a French-press filter for a more refined brew as well as sample packet of Green Mountain Coffee organic house blend.

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To prove the point, his previous London venture, Penny University, was a six-seat coffee bar that only served a changing menu of three different filter coffees.

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The Versailles bakery next door does great empanadas, fruit juices and Cuban coffee, which is an entirely different beast from the regular American filter variety.

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