For the previous four-to-five days, film-goers will have been subjected to saturation advertising on behalf of new productions.
Film-goers can sometimes bring their own picnic, but should check each event page first as it depends on the rules of the host venue.
Tribeca co-founder Jane Rosenthal said Ephron had been "a great friend of the festival" whose work had "influenced screenwriters, film-makers and movie-goers".
Because of the prestige of the last film, movie-goers will be closely watching reviews this time around to see if the film can live up to its predecessor.
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The film topped a poll of cinema-goers at January's festival in Tehran, and is now on general release.
Less so was the jury's final award, the Golden Palm, which went to a fine and stealthy film that crept up on festival-goers on the very last day.
But most reviews are encouraging movie-goers to see the film purely for its entertainment value.
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In fact, soundtracks for movies come out nearly two months before the movies themselves as promotion for the film and as a means of engaging potential movie-goers.
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Tim Youngs, Hong Kong consultant for Italy's Far East Film Festival, says changing tastes among Hong Kong movie-goers has also affected the industry.
Filming was wrapped up in mid-March of this year, and post-production work was completed just a day before Aronofsky and Rourke were expected in Venice, meaning festival-goers had little to no information about the film.
Much of the film is set in China, in part to appeal to Chinese cinema-goers.
Who cares if the critics ravaged the film? (It earned a 33 out of 100 on Rotten Tomatoes.) Movie-goers clearly gobbled it up.
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