The least popular films fill only 200 seats in the entirety of their short runs.

ECONOMIST: Chinese cinema

Chefs fill out a short online application that covers menus they are considering and their cooking backgrounds.

WSJ: This Week, It's Italian, Next Week, Californian

The common response of investors who are falling short of their funding needs is to take more risk in an attempt to fill the gap, says Mr. Horan.

WSJ: The Intelligent Investor: Borrowing Against Yourself