According to Mawae, the players are unified in fighting for nothing more than what they already have.

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He would have these little meltdowns every afternoon and when he got tired, you know, here's a guy fighting for his life and there's nothing more important than to be disciplined on the stand.

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And even people who have been fighting fires for years and years said in many parts there was nothing that could be done to stop this fire when it was at its greatest intensity.

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"He's French champion, but fighting for the European title, he's got everything to gain and nothing to lose, " he said.

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The companies have been fighting in a price war that has pushed margins to almost nothing on the most basic orders, like those for diapers and soap.

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