People are more distracted than ever, with smartphones and personal computers fighting for attention during commercial breaks.

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In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty?

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That led to too many films fighting for attention.

FORBES: Magazine Article

He also avoids Web-based tools, because "when you open up a browser window, there are 35 tabs there staring at you with stuff you need to get done, fighting for your attention, " he says.

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Besides evoking nostalgia, the pitch is an illustration of what Windows Phone's live tiles can do as well as a reflection of Microsoft coming full circle -- as it was two decades ago, Redmond is fighting for market attention at a time when new interface concepts are challenging its main business.

ENGADGET: Steve Ballmer returns triumphantly to Microsoft ads for Windows Phone 8, now with less Crazy Eddie (video)

The 69-year-old Anglican archbishop won the Nobel Peace Prize in 1984 for his role in fighting white rule and he helped bring international attention to the injustices of apartheid.

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The United Nations has repeatedly called for more serious and sustained international attention to Syria and a diplomatic end to the fighting.

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