Many are no doubt familiar with Fight Club, the 1999 film with a cult-like following telling the tale of two men who formed a fightingclub as a support group.
But as the crowd moved inside the complex, holding a rally on the club's main soccer pitch, it became clear that no fighting would take place that day.
Even though it is one of the most successful clubs in recent years, on the pitch at least, the club's General Manager, Itzik Kornfein, admitted they were fighting an uphill battle.