But Lance Armstrong was unique among them because he beat cancer, and that message of courage, determination, and fight struck a chord with consumers and corporations worldwide.

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And I also want to take a moment to recognize all of the survivors and the advocates who are here today who have worked so hard and for so long to raise money and raise awareness to fight this disease, particularly Vernal, Joni, and Venus, for having the courage to share their stories with us today.

WHITEHOUSE: The First Lady and Dr. Jill Biden Observe Breast Cancer Awareness Month | The White House