That bet is going to take a while to pay off, but I think we should be applauding their willingness to try to look ahead, because for a lot of years people said the companies wouldn't look ahead, they always tried to fight the future.
But, in some ways, it's a microcosm of the fight for the future of television and how we watch it.
"The TSA had never really gotten the kind of traction we needed with our customers, " former TSA Administrator Kip Hawley wrote in his book, " Permanent Emergency: Inside the TSA and the Fight for the Future of American Security, " published in April.
For all of these reasons, the highest priority for the U.S. after the election will have to be ensuring that a new Pakistani government sees the terrorist threat for what it has become: not just a threat to the United States but a fight for the future of Pakistan.
My friends, after three conventions as a candidate or a president, tonight I come to you as a citizen, returning to the role that I have played for most of my life, as a foot soldier in our fight for the future, as we nominate in Boston a true New England patriot for president.
Beyond money matters, is there a fundamental fight over the future of the NHS?
Fight for the Future is here to bring the most essential human values back into the debate about how society uses technology.
Now the real fight is over the future of smart phones, the tiny, hyper-connected computers that have become far more personal than any PC could hope to be.
The fight will resurface in the future even if the present deadlock is broken.
Just as these forces fought together last summer, so they will fight together in the future.
And, if Democrats aren't having enough fun, get ready for this fight in the near future -- over infrastructure.
"We currently have more than 25 antibody-drug conjugates in our pipeline and hope this promising approach will help us deliver more medicines to fight other cancers in the future, " Barron said in a statement.
Democrats today presumably view the current two-week agreement as a similar opportunity to make a short-term tactical retreat in hopes of winning bigger battles in the future (not just the fight over FY2011 spending levels, but also the upcoming FY2012 budget resolution debate and the debt limit conflict in June or July).
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You can also use it to find out how you can help fight for cleaner air in the future.
FORBES: How Clean is the Air? Your iPhone Now Has the Answer
This is a fight for the economic and political future of Europe.
And the bitterness of the fight is expected to sour debate over future projects in and around Seattle, including the need to replace a vital floating bridge that carries traffic to the city's eastern suburbs.
The fight over his appointment will go a long way in determining the future of the euro.
"The panel and I all agreed that Simon was the right person to lead the fight against crime and build the team in Dyfed Powys for the future, " he said.
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Interestingly, the fight in Wisconsin is about both education and organized labor, just one more reason why this fight has so many implications for the future of the American economy.
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But with Congressional Republicans attempting to bar the military from buying biofuels that cost more than petroleum, the industry has been forced to fight to preserve the status quo rather than focus on the future.
Let's summon the energy and the appetite to fight for a better future for our country, Great Britain.
Given the central bank's clout, picking a fight over Sberbank's future seems more likely to bring good publicity for the fund managers involved, rather than actual results.
The closer we get to this new energy future, the harder the opposition is going to fight, the more we're going to hear from special interests and lobbyists in Washington whose interests are contrary to the interests of the American people.
WHITEHOUSE: President Obama Explains the Smart Grid and Economic Recovery | The White House
Osotimehin adds that whether it's though his current work at the UNFPA or any other posts in the future, he will always fight for women's empowerment.
In addition to this there are issues of African poverty, global warming, security issues in the Middle East, and the fight to prepare all nations for any future natural disasters.
Military and political leaders convince themselves they can rely on air power and sea power to fight future wars, and thus neglect the industrial base that makes rapid production of armored systems feasible.
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This deal avoids the possible legislative fight through privately negotiated terms, which could set the stage for either similar deals in the future or for Congress to side with the record labels and require the payment of performance royalties for sound recordings by law.
Next week, it will become clear how much money wealthier countries are donating in future to the Global Fund to fight AIDS, tuberculosis and malaria.
Wilson told CNN he had complied with the State Department's requests but acknowledges his next step will be to find an attorney who can help him fight for what he believes is a battle about the future of the Internet and the future of information control itself.
In return for joining the fight, they want ironclad guarantees that in a future Syria, their national rights will be respected in full.
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