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Sure, surfers and groups such as the Surfrider Foundation fight ocean pollution, and companies like Patagonia have long been leaders in sustainability.
FORBES: Surfing's Toxic Secret
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Renowden says that more sustainable solutions are needed in the fight against urban air pollution.
CNN: Smog-eating tiles gobble up air pollution
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If we are going to fight climate change, cut pollution and put the kibosh on our foreign oil dependence, this is just the sort of things we will need to do.
CNN: What Olympics teach about going green
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But Beijing faces an uphill fight to solve its notorious air pollution problem by August, and the government is preparing to order traffic off the streets to try to keep skies blue.
NPR: Beijing Races to Clear Its Skies Before the Olympics
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Protesters are concerned the Veolia-run plant will lead to increased pollution and have vowed to fight on.
BBC: Protesters placards outside county hall
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In the first of my three trips to the Americas over the next year, I will meet with our closest neighbors in Mexico, Central America and the Caribbean, to help our democracies and economies grow together, and to intensify our shared fight against crime, drugs, illegal immigration and pollution.
CNN: Bill Clinton Speaks To A Meeting Of Newspaper Editors
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Global Times also notes that the government has been heavily under fire over inflation, pollution, food safety and other issues and must fight to win back public support.
BBC: China media: New dream
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Beijing is under pressure to embrace more environmentally-friendly energy supplies to reduce pollution levels across the country and set a lead in the global fight against climate change.
BBC: NEWS | Business | China gets foreign oil incentives