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The campaign, masterminded by new Ford social media head Scott Monty, was called the Fiesta Movement.
FORBES: Ford Remixes The Fiesta Movement For 2014
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As with the first Fiesta Movement, there will be also be monthly missions to complete.
FORBES: Ford Remixes The Fiesta Movement For 2014
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Four years later, Ford is resurrecting the Fiesta Movement for the launch of the 2014 Fiesta.
FORBES: Ford Remixes The Fiesta Movement For 2014
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As Forbes contributor Dale Buss points out, the Fiesta movement did an excellent job of propelling launch sales for the Fiesta.
FORBES: Ford Remixes The Fiesta Movement For 2014
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While the original Fiesta Movement program has been criticized for failing to ignite long-term growth behind the Fiesta, the promotion was never designed for that end.
FORBES: Ford Remixes The Fiesta Movement For 2014
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The 2014 Fiesta Movement will still have 100 agents given the use of a 2014 Fiesta for up to 8 months plus reimbursement for parking, gas and insurance.
FORBES: Ford Remixes The Fiesta Movement For 2014
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This time around, Ford is incorporating the lessons from the first Fiesta Movement, as well as successful social campaigns for the Explorer, Escape and Fusion into the new Fiesta movement.
FORBES: Ford Remixes The Fiesta Movement For 2014
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Fiesta Movement: A Social Remix also will include ties with prominent TV, entertainment and sports programing including American Idol and the X Games as well as the Bonnaroo music festival.
FORBES: This Time Ford Fiesta Movement Aims At Selling More Fiestas