HITS, in which six sensors are placed inside the helmet of every player on the field, measuring the force and location of every blow he receives to the head.

NEWYORKER: Offensive Play

The Center for the Study of Carbon Dioxide and Global Change, which maintains a database on field and laboratory experiments measuring plant growth responses to CO2-enriched environments has reported 45 studies that have examined effects on the garden tomato (lycopersicon eculentum).

FORBES: Got Problems? Blame Global Warming

It would be nice to test this directly by measuring the magnetic field of a pulsar.

ECONOMIST: Pulsars

But off the field, these teams match up very closely when it comes to measuring their finances.

FORBES: A Super Bowl Of Financial Champs