In ranging, they withdraw the drill pipe and put down an electrical cable and actually try and sense the magnetic field around the wellbore.

WHITEHOUSE: Press Briefing

With the club comes ownership of venerable Wrigley Field, plus a 25% stake in the Comcast SportsNet cable station.

FORBES

The Cable camera angle provides an aerial view of the field, positioned behind the play, and stays with the ball.

ENGADGET: CBS Super Bowl 'second screen' stream to include alternate cameras, DVR functionality

Everyone from airlines to cable providers to tax preparation companies is using Twitter to field and respond to customer feedback.

FORBES: 5 Tips for Managing Your Company's Twitter Account