The couple's hire car, a blue Fiat Stilo registration number 8588 BTP, is also missing.

BBC: Last sighting of missing couple

Thanks to its failure to update its models, and the unpopularity of the few it has come up with (like the Stilo), Fiat's European market share has collapsed (see chart above).

ECONOMIST: The end of an era | The

Fiat's latest white hope, the Stilo saloon, is falling 10% short of its sales targets.

ECONOMIST: Junked? | The