If you can figure out a way to get breathable oxygen from moon rocks, that will fetch a quarter-million-dollar price.

NPR: School Bus Driver Wins NASA Contest

With a limited amount of credits and no cap on the price a credit can fetch, the market would be left to figure out the most economic way to provide cleaner electricity (which these days would be to build a natural gas power plant).

FORBES: Billionaire George Kaiser Has A Big Green Energy Plan

"We're still a long way from the having the kind of valuation that a company our size should fetch, " sighs Serge Tchuruk (pronounced "cha-RUK"), Alcatel's CEO, over a four-course lunch at its tastefully modern headquarters just off the Champs-lyses.

FORBES: Laggard

On shore, the fish are inspected and quality-controlled in order to fetch the maximum price on a market which is supplied on demand and year-round in a way which would not be possible without the live storage facility of a ranch.

BBC: The bitter battle over bluefin tuna

The only way you could get the custom adapter was to ask a union worker, whose job was to fetch the custom adapter and plug it in.

FORBES: Unions Are Evil And Weird