If successful, the venue could become one of the county's 'festival grounds' after the Games.

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There are also thousands of poor families living under the open skies in cold weather here at the sprawling festival grounds in the northern city of Allahabad.

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After lunch, walk off the slices around the New Haven Green, built in 1638 as a central square for early puritan colonists and used today as a park and festival grounds.

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On the festival grounds, the company set up tent along the mighty Mississippi in the ribs section, and then set to work luring visitors in out of the heat with free samples of wine.

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For the next 17 days, more than six million normally prim and sober citizens from every country in the world will descend upon the Theresienwiese festival grounds (Wiesn, for short) to guzzle towering mugs of beer and engage in good cheer and outright debauchery.

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In addition to the cars that will race over 24 hours in different groups divided by eras, international car clubs will display some 8, 000 classic cars around the grounds, which take on a festival atmosphere.

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It shows how passionate we are as a nation for football, how our society is amongst the most diverse in the world with communities ready to welcome every team, how we already have fantastic stadia, training grounds, transport and hotels which will enable us to stage a festival of football, creating the most commercially successful World Cup ever.

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When researchers played them 20-second clips that contained a mix of sounds recorded at different sites, including in the Mela grounds and also the streets of Allahabad city, the pilgrims could pick up the sounds of the festival and "interpreted and experienced these noises much more positively when they believed them to be Mela-related".

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