The younger generation are also integrated into festival activities to ensure their sustainability.
Food fights are surprisingly common festival activities the world over, and more often than not, the weapon of choice is the humble tomato.
Last year, 15, 000 visitors packed into freight elevators and wandered the gritty hallways of the Wah Luen Industrial Centre (15-21 Wong Chuk Yeung Street), the epicentre of the festival's activities.
As well as enjoying the music acts playing over the two days, festival goers will be able to take part in activities at the specially created Community Village which will host music workshops and locally sourced festival food and trade stalls.
There is a gigantic 'Welcome to Moscow' banner at the airport, there are Champions League adverts all over town and Red Square has been transformed into a Uefa Champions Festival, with all manner of activities planned leading up to the game.
For the first time, the festival will offer a dedicated series of activities during weekends in May in conjunction with the local tourist board.
There is also aggressive promotion and support for such activities as the Singapore International Film Festival, now in its 10th year, and the Festival of Asian Performing Arts -- showcases for both local and regional talent.
If the festival has you thirsty for more cold weather activities, head over to Gatineau Park (Quebec-side), just 15 minutes from downtown Ottawa, which has more than 200 km of cross country ski trails - one of the biggest networks in North America.
The cherry festival provides an opportunity for the entire city to present its activities and achievements.
The Urdd claims to be Europe's largest arts youth festival, with thousands of young people due to take part in Welsh language music, dance and other cultural activities.
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