Mr. Fertig said that run-up had been fueled by hopes for a third round of direct bond buying by the Fed, known on Wall Street as QE3.

WSJ: U.S. Stocks Close Mixed

After waiting weeks for an appointment, Fertig learned that the diesel-powered Sprinters required separate inspection and another appointment.

FORBES: Entrepreneurs

From there Fertig added hardwood floors, cabinets, desks, refrigerators, Wi-Fi capability, a hands-free intercom, color printers, wireless headphones for two 32-inch LCD-screen televisions and a touchscreen-controlled stereo system with eight speakers.

FORBES: Magazine Article

Mr. Fertig pointed to the recent days' rally, which saw the blue-chip Dow rise to a six-week high.

WSJ: U.S. Stocks Close Mixed

"We needed to find the right drivers who really high-profile people would feel comfortable sharing their address with, " says Fertig.

FORBES: Entrepreneurs

Because Brilliant's clients tend to take longer trips, Fertig needs only a skeletal support staff, including a booker, general manager and full-time detailer--another bonus for his drivers, as most contractors have to do their own upkeep.

FORBES: Entrepreneurs