And he points to the popularity of atriums or courtyards that bring the natural environment into a building as one way the principles of fengshui are manifested in modern architecture.
The principles of FengShui got me thinking about what influence the placement of things and objects in an advertising environment can affect the impact and outcome of a marketing campaign.
If you believe that an advertising space is an environment, if you read up on it, you can apply the principles of FengShui in six key areas of advertising (I have applied these principles below liberally rather than scientifically).
FengShui looks at how the placement of things and objects within the space affect the energy flow in your environment, and how these objects interact with and influence your personal energy flow.