They eat at restaurants like Nick and Toni's or Della Femina in East Hampton.

BBC: Escape from New York

They are the products of a national campaign initiated by Femina, which runs the local contests.

CNN: Once Again, With Attitude

Nonetheless, Femina gets tens of thousands of applications from young women all over India each year.

CNN: Once Again, With Attitude

Jerry Della Femina, the advertising industry vet and chairman of Della Femina, Rothschild, Jeary and Partners, says we haven't seen the last of Thomas.

FORBES: Magazine Article

Della Femina believes Thomas will be used in Wendy's ads in the same way Kentucky Fried Chicken uses the image of the deceased Col.

FORBES: Magazine Article

"In recent years, we've seen the world's imagination captured by things we Indians take for granted, " says Satya Saran, editor of Femina, the leading English-language women's magazine in the country.

CNN: Once Again, With Attitude

Femina's remarkably effective program has other knock-on benefits.

CNN: Once Again, With Attitude