The NFL is aware of a key component driving its business: Female fans.
As we started cater to our female fans from a licensing perspective, the business started taking off.
" In the stands opposite the Toronto bench, three female fans held up a sign that read, "Send Boston Love.
ABC's "Sports Night" screams men, though it's also finding female fans.
In 1999, Commissioner Bud Selig announced that Major League Baseball was conducting an "Initiative on Women and Baseball, " a market study that involved research of female fans and their interest in the sport.
Female Potter fans have been invited to an open audition for the role of Luna Lovegood.
Last weekend, Katie Baker, a frequent contributor to sports gossip site DeadSpin wrote a NYTimes Sunday Magazine piece on the growing legion of female NFL fans.
We are also expecting the GTi range to appeal to female gadget fans more than ever due to the stunning slim designs, fashionable white touchscreens and the handy "handbag sized" form factor.
ENGADGET: Ergo Electronics outs trio of budget-friendly GoTab GTi slates in the UK
The advertising campaign features high-profile female NFL fans ranging from former Secretary of State Condoleezza Rice to tennis star Serena Williams donned in NFL apparel paired with everyday wear, like blazers and trendy jeans.
Despite an ever-increasing number of accomplished female athletes, and despite the legion of female sports fans with both discretionary income and leisure time, women have yet to be regularly recognized as valued consumers, as valued as the men targeted by unimaginative, sexist campaigns.
This list of female celebrity pro sports fans is not a case study of pom pom girls.
These days, the 33-year-old Ipoh-born Hong Kong resident may be better known as Asia's highest-paid female action star, but loyal fans will remember that it was her looks that started it all for her years ago.
Notice, the film still clearly targets the female audience, but the book series has a firm foundation of male fans as well, and the film itself is tracking pretty well with male viewers.
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