Bova also edited a now-defunct Maxim spinoff title, Stuff, which shut down in 2007 after Alpha Media bought Maxim and Blender from founder Felix Dennis.

FORBES: Maxim Replaces Its Editor In Chief

The ironic impulse was occasionally tested, as when billionaire publisher Felix Dennis , purveyor of the male fantasy magazine Maxim, urged all women never, ever to submit to plastic surgery.

FORBES: What A Billionaire (Really) Wants

In his marvelously crass book, How to Get Rich, Felix Dennis, an immensely successful publishing entrepreneur, says the biggest barrier people face in their quest for wealth is the fear of failing in public.

FORBES: Come On Now, Hit 'Submit'