Here is an early detailed discussion by Edgar Feige, who is credited with originating the idea.

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Marvel Studios' President Kevin Feige is producing and Jon Favreau, Louis D'Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are executive producers.

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Kevin Feige, the head of Marvel, attended, as well as the director Louis Leterrier, Edward Norton, William Hurt, Tim Roth, and all of the department heads.

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Marvel President Kevin Feige called his approach "a confidence-booster" and DreamWorks CEO Stacey Snider said a note from Mr. Horn prompted a decision to rework the epilogue of her studio's coming movie "The Fifth Estate, " about WikiLeaks founder Julian Assange.

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In their paper, "Currency Substitution--Unofficial Dollarization and Estimates of Foreign Currency Held Abroad, " Feige, Faulend, Sonje and Sosic estimate that 40% to 60% of existing U.S. dollars circulate outside of the U.S. This estimate is supported by the actions of U.S. federal agencies, which produced posters and pamphlets in 24 languages to highlight the new look and anti-counterfeiting features of updated bills produced between 2003 and 2006.

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