Here, we test recent theories that individuals place high subjective value on opportunities to communicate their thoughts and feelings to others and that doing so engages neural and cognitive mechanisms associated with reward.

FORBES: 'It's All About You!'

To assess people's inclination for what the researchers call "self disclosure, " they conducted laboratory tests to see whether people placed an unusually high value on the opportunity to share their thoughts and feelings.

WSJ: The Science of Bragging and Boasting