Marketing and communications strategies have a new role for the future: to help bring back emotion and feeling, the things that touch the heart and build social bonds.
Mobile devices offer entertainment with a single touch, but researchers speculate that may leave some feeling even more bored when they aren't plugged in.
It's unassumingly sturdy, soft to the touch without being slippery, light in hand without feeling disposable and just wide enough at 210.8 x 135.9 x 7.95mm (8.3 x 5.4 x 0.31 inches) to be perfectly manageable for single-handed use.
So it seems that because technology makes it easier to stay in touch while keeping distance, more and more people find themselves feeling distant and never touching.