Professor BRUCE VANDEN BERGH (Advertising, Michigan State University): There's this feeling, I think, that if real people, so to speak, create these ads, they will be fresher, they - maybe they'll get lucky and they'll be more insightful.

NPR: Mitt Romney Involves Supporters in Campaign Ads

It is not so much a forecast as it is a gut feeling with some educated inferences and a whole lotta real experience to back them up.

FORBES: Stocks and the Debt Ceiling