This change in how FB lets us experience each other, a change that leave many feeling creeped-out, is what the copyright hoax reveals.

FORBES: Not Liking Post-IPO Facebook As Much? The Copyright Hoax Shows Why

Most internet users have had the experience of feeling creeped out by targeted messages from marketers who knew things about them they never meant to volunteer.

FORBES: Hey Facebook, Don't Show Me Ads With Assault Rifles, Okay?

The creeped-out feeling should not be a surprise.

FORBES: Not Liking Post-IPO Facebook As Much? The Copyright Hoax Shows Why