So yes, while fees may feel unfair the reality is banks need to be able to generate healthy revenue and income.

FORBES: No Surprise Here, Bank Of America Looks To Charge More Fees

And as for those scandalous rejections, we know that it can feel very unfair to be turned down.

BBC: A Point of View: The Oxbridge interview

Yet customers may feel it unfair for retailers to charge customers differently for the same product, based on hunches about how much they can be stung for.

ECONOMIST: Online prices

Some blame the bankers, arguing that if people feel society is unfair they won't play by its rules.

ECONOMIST: It��s a London thing

We feel it is unfair that a top player is getting the benefit of the doubt from the Tour.

BBC: Scot faces European Tour row

Some fund managers feel it is unfair for banks, which serviced mortgages on behalf of investors, to use those same loans to meet their obligations under the settlement.

WSJ: BofA Makes Mortgage- Balance Side Deal

But there is a backlash from people who feel the assistance is unfair.

NPR: Responsible Consumers Decry Mortgage Bailout

Then if you feel that it's unfair, you can push back ... gently.

CNN: Know this before your performance review

Many of the athletes who competed in the green and gold kit feel the same, and believe that criticism of them in London is unfair.

BBC: Why Australia fell at the London Olympics

Many consumer advocate groups feel strongly that banks and credit unions charge too much in overdraft fees, and do so in an unfair way.

FORBES: Don't Get Fleeced By Overdraft Fees