"If you get one good Cup run and get the people in the building, then they can see what it's like to watch live and feel that buzz and that electricity in the crowd, " Stars forward Brenden Morrow said.
There will be so many other people there and it will have a totally different feel to it, a different buzz which will only come from hosting the Olympics.
Social media is a staple of many Millennial focused campaigns, but With Art Philadelphia is using it not only to show that museums can be a little hip and cutting-edge, but also to make a museum visit feel more participatory and personal, says Tina Wells of Buzz Marketing Group, whose agency helped to develop the outreach.