"This strongly suggests they get similar feelings of satisfaction to humans who often complete brain-games for a feel-good reward, " she said.

BBC: Chimpanzee at Whipsnade Zoo

"We'll try to get six points, we feel we are good enough to win both games but we have to respect our opponents, they are both going to be really tough games and we have to perform well, " added Barry.

BBC: Coach Fabio Capello backed by England players

"We feel that there is a good squad of players and we're only 10 games into the season, " he added.

BBC: Lincoln City set timescale for appointing new manager

Brands can also incorporate coupons or sweepstakes into the games for consumers to win, so that people can not only feel good about helping charities but get something tangible for themselves.

FORBES: Donate To Charity Playing Branded Games With GamesThatGive

The Rangers are just over one week removed from back-to-back shutouts by Henrik Lundqvist in Games 6 and 7 against the Washington Capitals in the first round, but those good times feel a whole lot longer ago now.

WSJ: Relaxed Bruins look to finish Rangers in Game 4