The key to their campaign is that it allows their investors to feel thoroughly engaged in their product.

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"The student body just wants to feel involved and engaged in this decision-making process, " she said.

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Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.

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Those who participate in the process report that they feel more engaged, more fulfilled in their jobs and that they forge closer working relationships with peers.

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Mr. SCHACTMAN: So the real way-out gaming technology is that these games would somehow respond not just to how you are playing, but how you feel and how engaged you are in the game.

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Our research shows that the number of engaged employees in your organization increases by a whopping 11% when people feel they are part of a motivating team, receive regular peer-to-peer recognition and understand how the work of their group affects the larger organization.

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